Behavioural Economics in Action MSc/PGDip/PGCert

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  • Middlesex University in London

    The Burroughs

    London NW4 4BT

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Description

Course Overview

Over the past decade, techniques in behavioural economics have been applied by a large number of private and public sector organisations ranging from Coca-Cola, Google and Visa to the Bank of England, Oxfam and the NHS. Concepts from behavioural economics are widely used in areas including marketing, organ donor framing and incentives to save or spend. There seems to be no aspect of life in which applications from behavioural economics are not relevant.

Why study MSc Behavioural Econom...