Digital Publishing  Digital Publishing Oxford Brookes University ../webroot/files/Institutions/cover_photo/1567401667Oxford-Brookes-University-1.jpg

The MA in Digital Publishing is part of a group of courses that are respected throughout the world. The course gives a solid knowledge of publishing processes and their management, and provides scope to develop specialist skills required for career development. It also enables in-depth exploration of specialist areas through independent study and the dissertation. The course provides an excellent overview of every aspect of publishing, with an emphasis on digital publishing. It combines relevant theory with practice and, by equipping you with appropriate knowledge and skills, will enhance your employment prospects in publishing and related work. Graduates who have completed publishing courses at Oxford Brookes have been exceptionally successful in obtaining employment soon after graduation and have a strong record of career progression. You will leave the course with a broad understanding of the key issues facing the publishing industry in the 21st century and a wide range of publishing and general management skills, including advanced IT skills, to help you succeed in the industry. Publishing courses at Oxford Brookes enjoy a high international standing in the publishing world. We have close links with publishing companies in Oxford and London, and staff have extensive experience in national and international publishing roles. Course content The MA consists of six compulsory modules plus a dissertation or major project. The PGDip consists of the six compulsory modules only. There are six compulsory modules. In the first semester you take: * Design and Production for Publishing explores the role of the design and production department in the publishing process. It looks closely at current working practices in areas such as design and typography, project management, the evaluation and selection of appropriate media platforms, the buying of raw materials and manufacturing processes, and the use of external resources. * Editorial Management explores the strategic role of the editor within the publishing process and the knowledge and skills required for the development of new projects, whether in print or digital form. * Marketing Management for Publishing provides a systematic examination of the key concepts and disciplines of marketing and their relationship and relevance to the products of publishing. It includes coverage of the marketing mix, consumer behaviour, segmentation, targeting and positioning, and elements of market research. In the second semester you take: * New Product Development addresses the fundamental issue of how publishers survive and prosper through development of new publishing ideas. Working in groups, students simulate the new product development process, taking marketing, editorial, production and financial elements to an advanced stage and presenting the new product proposals (books, journals, international publishing projects, e-publishing projects, translated or co-published projects) to senior management. * Digital Media Publishing offers an examination of forms of web publishing with particular reference to standards of mark-up and accessibility. It provides an opportunity for the practical investigation of the strategies to publish digital media. Emphasis is placed on keeping content separate from presentation through semantic markup and the use of XML, AJAX and various web server technologies. * e-Publishing enables you to engage with the dynamic nature of a rapidly evolving part of the publishing industry. Through lectures, workshops, and talks from industry speakers, you are introduced to both the strategic and practical sides of e-publishing. Also compulsory for the MA: * The Dissertation or Major Project is the defining and essential component for the award of the MA degree. It is a major in-depth investigation of a subject, theme or issue significant to the study of publishing through research and extended written work (15,000 words or equivalent for major projects). We offer a range of cour

Our publishing courses attract graduates from a wide range of disciplines who are seeking entry with advanced standing into the publishing industry. We also attract people wishing to update and enhance their knowledge of publishing practice and people wortes in aItemalue+oSn++???A????#? ?+???????????????????????????????????+S?++??????,???@#iItem????????????????? ?????????????????????????????????????????{?????W?????????W???W????{*?W?W???????????
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