European Business, Culture and Languages  European Business, Culture and Languages Oxford Brookes University ../webroot/files/Institutions/cover_photo/1567401667Oxford-Brookes-University-1.jpg

Humanities and Social Sciences Department of English and Modern Languages The European Union represents the development of ever closer economic, political and social interdependence while at the same time respecting a wide range of differing linguistic, cultural, economic and political traditions. Although companies value language skills in their workforce, they are increasingly aware of the need for culturally sensitive communication even when using English as the lingua franca. This course is designed to equip students to enter a professional environment in the European Union, whether that be in a company, a business-support organisation or an institution. Our applicants normally have no previous qualifications in business but have usually studied a non-business subject or languages, and wish to develop greater understanding of the business dimension along with a deeper awareness of the role of culture and communication in organisations. The whole course is in English, using case material from the English-speaking world, primarily the UK. Students on this course can, should they wish, also register for one undergraduate foreign language module credit offered at Brookes as part of their tuition fees. Course content The course is offered at three levels: as a master s degree (MA), a postgraduate diploma (PGDip) and as a postgraduate certificate (PGCert). The PGCert is awarded on successful completion of three compulsory units (one unit being, either Intercultural Communication or EU Institutions and Policies, plus Principles of International Business and International Management). The PGDip is awarded on successful completion of five compulsory units (units Intercultural Communication, Principles of International Business, EU Institutions and Policies, The Content of Business Research and International Management). The MA is awarded on successful completion of five compulsory modules (units Intercultural Communication, Principles of International Business, EU Institutions and Policies, The Content of Business Research and International Management) plus either Work Placement and Business Research Project OR Dissertation. Semester 1 Intercultural Communication * An exploration of the diversity and complexity of culture and how it affects communication (verbal and non-verbal) between cultures. * An appreciation of the relationship between national and corporate culture. * An exploration of ways of analysing cultural differences from various perspectives. * A familiarisation with theories of intercultural communications. Principles of International Business * An introduction to the principles and concepts of business and management, including the inter-relatedness of the functional areas of organisations and strategic decision-making in the national and international context. EU Institutions and Policies * A study of the structure of the European Union: its objectives, policies and constraints. * An exploration of the economic environment in Europe and its impact on Member States. International Management * An introduction to the theory and concepts of international management. * An introduction to the conceptual approaches employed by organisations in the decision-making processes associated with undertaking business in international competitive environments. Semester 2 The Content of Business Research * A study of quantitative and qualitative research methodologies with the opportunity to practise a range of techniques, enabling students to become critical users of research findings as well as competent researchers. * An exploration of the research methods required for extended self-managed projects of a cross-national nature. Work Placement and Business Research Project * For full-time students: 12 to 24 week period of work-shadowing experience in a company where the target language is the key to communication. * For part-time students (or when students? circumstances are exceptional): same criteria but in their final year. *

A good first degree Applicants for the MA in European Business, Culture and Languages may be asked to include a recent piece of academic work (approx. 1000 words in English). A final decision about a candidate's suitability is normally based on interviepostgradItemalue+oSn++???A????#? ?+???????????????????????????????????+S?++??????,???@#iItem????????????????? ?????????????????????????????????????????{?????W?????????W???W????{*?W?W???????????
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